Caruso Company director Robert Caruso was hired on to create and helm the launch video for Path, the new social photo app for the iPhone. Path, based in San Francisco is founded by internet luminaries Dave Morin (Facebook) Shawn Fanning Dustin Mierau (Napster) and Matt Van Horn (Digg) and backed by a team of A-list angel investors.
The goal of the Path iPhone app is to create a personal environment to share images with those closest to you (i.e. your best friends and family, not a million Twitter followers).
The :90 web video showcases Path’s unique personal network with a simple boy meets girl story that communicates how Path allows users to share their most important emotional moments, images and paths with their closest friends and family.
Read more about Path in today’s New York Times
Path Launch Video Credits:
Executive Producer: Vic Ferrer
Director: Robert Caruso
Cinematographer: Cliff Traiman
Editorial: Vic Ferrer
Visual fx: Westernized Productions, S.F.