“What’s In The Box” Tag

06 Jul uCool taps Caruso for Heroes Charge TV campaign

San Francisco production agency, Caruso Company was tapped by mobile game giant uCool to create their latest broadcast campaign for Heroes Charge. The three spot campaign entitled "What's In The Box?" features a mysterious box appearing in urban spaces compelling "passers by" to choose their hero. Once chosen, a character-inpsired super power is unleashed with visual effect driven water spouts, and over the top lightning and ice storms.uCool, Inc. is a US based independent video...

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