uCool taps Caruso for Heroes Charge TV campaign

San Francisco production agency, Caruso Company was tapped by mobile game giant uCool to create their latest broadcast campaign for Heroes Charge. The three spot campaign entitled “What’s In The Box?” features a mysterious box appearing in urban spaces compelling “passers by” to choose their hero. Once chosen, a character-inpsired super power is unleashed with visual effect driven water spouts, and over the top lightning and ice storms.

uCool, Inc. is a US based independent video game developer founded in 2012, known for creating the popular game Tynon and publisher of several of the world’s most popular free to play strategy games available online played by more than 48 million players worldwide.

uCool Heroes Charge “What’s In The Box” credits:
Client: uCool Inc.
Agency/Production: Caruso Co.
Producer: Brian Benson
Creative Director: Rob Smiley
Director: Robert Caruso
Director Of Photography: Norman Bonney
Edit: Blake Bogosian, Beast S.F.
FX: Lightstream Animation
Sound/Mix: One Union Recording