Agentforce will help Big Brother Big Sisters, BBBSA connect more young people with positive mentorship, ensuring eager bigs and littles spend less time waiting and more time forming life-changing bonds. AI Agents will improve match quality with data-backed recommendations projected to last longer. These recommendations will allow matching specialists to focus on finding the right big-little fit. Customer Story Produced by Caruso Company.

This customer story highlights how Big Brothers Big Sisters of America is using technology from Salesforce to strengthen and scale one of the most impactful relationships out there—a mentor and a child.

Directed by Litto Damonte, the film focuses on the human side of mentorship. We see the early, sometimes awkward first meetings between “Bigs” and “Littles”—moments that quickly evolve into trust, connection, and genuine friendship. It’s those relationships that sit at the heart of the organization’s mission: helping young people realize their full potential.

But behind the scenes, there’s a real challenge. Tens of thousands of kids are still waiting to be matched with a mentor, and making the right match—not just a fast one—is critical. That’s where Salesforce comes in.
Using Nonprofit Cloud and a system called Matchforce, BBBSA can track each step of the matching process and better understand both mentors and mentees. With the addition of Agentforce, AI is now helping matching specialists make smarter, data-informed recommendations—surfacing strong potential matches faster than ever before.

The result is a more efficient system that doesn’t sacrifice quality. In fact, it improves it. By reducing time spent on manual work, teams can focus on what really matters: building relationships that last. Early projections show the potential to cut wait times significantly, meaning more kids get connected sooner.

At its core, the film is about impact. It’s about what happens when the right two people find each other—and how even one meaningful connection can change a life.
Because sometimes, it doesn’t take much to be a mentor. But with the right tools, you can reach a lot more people who need one.