Caruso Company’s latest customer story for Salesforce spotlights the inspiring mission of Big Brothers Big Sisters of America (BBBSA)—and how Salesforce’s Agentforce is helping amplify their impact.

With nearly a century of mentorship experience, BBBSA is now embracing next-generation AI to better serve today’s youth. Agentforce empowers the organization to accelerate and strengthen connections between “Bigs” and “Littles,” so young people spend less time waiting and more time forming life-changing bonds.

By using intelligent, data-driven recommendations, AI Agents are projected to improve match longevity and success, allowing BBBSA’s dedicated specialists to focus on what matters most: making meaningful, lasting connections.

Produced by Caruso Company and filmed on location in Washington, D.C.

Client: Salesforce

Title: “Agentforce Makes Lifelong Matches for BBBSA | Salesforce”

Location: Washington DC
Director: Litto Damonte

Salesforce Producer: Emma Brumpton
Producer (Caruso Co): Brian Benson
Director of Photography: Joshua Hess
Editorial: 1606 Studio
Color & Mix: Roast n’ Post