Salesforce “Down to Earth”

“Down to Earth” is a global brand film for Salesforce that brings a human perspective to one of the biggest challenges of our time: climate change. Told through a series of personal voices from around the world, the film connects individual experiences with a much larger, collective responsibility.

It begins with simple, grounded reflections—growing up close to nature, living by the ocean, working on farms, and feeling a direct connection to the land. These moments set the tone for a bigger idea: we’re not separate from the natural world, we’re part of it. And because of that, we all have a role in protecting it.

From there, the film shifts to the urgency of the climate crisis. The message is clear—time is limited, and meaningful action is needed now. Businesses, in particular, have a critical role to play in reducing carbon emissions and moving toward net zero.

A key focus of the piece is Salesforce’s effort to make that transition more accessible through its Net Zero Marketplace. Historically, carbon markets have been complex and difficult to navigate, with questions around transparency and impact. The film highlights how better data, clearer standards, and a more open ecosystem can help build trust and drive real change.

The marketplace brings together a wide range of players—buyers, suppliers, scientists, and communities—all working toward the same goal. By simplifying access and improving accountability, it allows companies to invest in projects that have measurable, real-world impact.

At its core, “Down to Earth” is about shared responsibility. Climate action isn’t owned by one group—it requires collaboration across industries, governments, and individuals.
The message is simple: we’re all connected, and the future depends on what we choose to do together.