Produced by Caruso Company.

Caruso Company partnered with Slack to help illustrate that you can’t build cars for the future with tools from the past. That’s why Rivian runs their business in Slack.

Directed by Adam Hobbs and filmed in Illinois and California, the piece showcases how modern automotive innovation requires modern collaboration tools. The story emphasizes Rivian’s mission to create exciting electric vehicles that inspire customers to switch from internal combustion engines, while scaling operations to support hypergrowth. With Slack and Salesforce tightly integrated, Rivian has streamlined communication, reduced platform switching, and empowered teams to solve problems faster. The introduction of Slack’s Agent Force amplifies this productivity, acting as a digital coworker across departments to improve efficiency in onboarding, incident management, HR, manufacturing, and operations.

One tangible example highlighted in the film is Rivian’s joint venture with Volkswagen. Thanks to Slack, new employees were productive from day one, and automated Agent Force notifications help manage inventory in real time—saving hours of work and ensuring critical parts arrive on time. Estimates suggest this could free over 20,000 hours per year company-wide.

Through dynamic visuals and voice-over storytelling, the film illustrates how Rivian leverages Slack as the backbone of operational alignment, decision-making, and innovation. By integrating tools, data, and AI-driven workflows into a single hub, teams are empowered to make thousands of daily decisions efficiently and collaboratively.

Ultimately, the film positions Slack and Rivian as partners in redefining automotive business operations: enabling teams to work smarter, move faster, and focus on building a company—and a future—that drives toward a better, electric world.